ADV App & Website Redesign
Reviving an Event Discovery Platform for a New Generation
Project Overview
The challenge was to execute a complete redesign of ADV («A Dónde Vamos») and strategically revive its brand to connect with a modern, younger audience. The goal was to transform the entire
UX Research
1. Understanding the Event Discovery Ecosystem
Our process began with a deep competitive analysis of leading platforms like Eventbrite, Gametime, and Meetup. This revealed key opportunities for ADV to stand out:
- Community is Key: Most apps are transactional. There’s a huge opportunity to build features that connect users with each other and with event organizers.
- Discovery is Broken: Users are often flooded with irrelevant events. A highly personalized, visually engaging feed is a powerful differentiator.
- Organizer Tools are Lacking: Artists and local venues need simple, effective tools to reach their target audience without the complexity of larger platforms.
2. Crafting Personas
To guide the redesign, we created three user personas that represent the core of the ADV community:
Sofia, The Social Explorer
(24, Social Media Manager)
✅ What She Does:
She’s always looking for what’s new and exciting in her city, from concerts to pop-up festivals, to attend with her friends.
💭 What Drives Her:
Discovering trendy events easily, a visually appealing interface, and the ability to see what’s popular within her social circle.
❌ What Bugs Her:
Outdated event listings, boring app designs, and not knowing if an event will have a good vibe.
Alex, The Niche Follower
(29, Software Developer)
✅ What He Does:
He follows specific local bands and theaters and wants to know about their events without having to sift through mainstream noise.
💭 What Drives Him:
A personalized feed tailored to his interests, getting notifications for his favorite artists, and a simple way to save events he’s interested in.
❌ What Bugs Him:
Generic recommendations, missing out on tickets for a small show, and cluttered interfaces that make finding specific events difficult.
Elena, The Local Promoter
(35, Venue Owner)
✅ What She Does:
She needs an easy and affordable way to list her venue’s weekly events and reach a local, engaged audience.
💭 What Drives Her:
Simple event publishing tools, connecting directly with a community of attendees, and analytics to see how her listings are performing.
❌ What Bugs Her:
High commission fees on other platforms, complex listing processes, and no way to build a following directly within the app.
We are experts in UX/UI Design
Specialized service in the creation of digital products.
We design websites and apps.
Bringing the Vision to Life
1. Mapping the Journey
We designed a holistic user journey that spans both the website and the app. The
2. Key Features
A personalized feed surfaces weekly highlights, connecting users like Sofia and Alex to events tailored to their tastes.
A clean layout provides the rich details for an analytical fan like Alex, while offering easy sharing for a social user like Sofia.
Helps niche followers like Alex find specific artists, while empowering promoters like Elena to be discovered by their ideal audience.
3. Design Details
Colors
The palette combines a deep black with a vibrant purple and a striking cyan. This creates an energetic, modern aesthetic designed to capture the attention of a younger, dynamic audience.
Font
We used
A stunning experience in both light and dark themes, designed to enhance user choice and boost accessibility.
Why work with us?
«More than 95% of our clients have achieved exceptional and tangible results, transforming their ideas into successful digital products.»
Why This Works for Business
This strategic redesign positions ADV for significant growth:
The modern UI and community-focused features are projected to increase monthly active users by
Personalized feeds and social tools could increase average user session time by
The streamlined event publishing process is expected to increase the number of event listings by
Let’s Create Your Winning App
We’re passionate about designing apps that fans love and businesses thrive on. Contact us today to kick off your project!
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