AS Genius Agency Website Design
Crafting a Sophisticated Digital Storefront for a Full-Service Creative Agency
Project Overview
The challenge was to design a digital presence for AS Genius, a full-service creative agency in Miami, that was as innovative and professional as the services they offer. The website needed to be more than a portfolio; it had to be a seamless B2B client acquisition tool. Our goal was to create a responsive website that not only showcases their wide range of services—from design to SEO—but also simplifies the complex process of requesting a quote.
The solution is a sophisticated, user-centric platform featuring a streamlined service-to-cart funnel and a visually stunning hero that builds trust and drives action from the very first click.
Explore the final result and see this vision brought to life
UX Research
1. Understanding the Agency Ecosystem
We began by analyzing the digital landscape of creative agencies. Our key findings revealed that potential clients are often overwhelmed by jargon and unclear sales processes. We identified three core opportunities:
- Clarity is King: A transparent, step-by-step process for engaging services builds immediate trust.
- Visual Trust: A modern, high-end aesthetic is non-negotiable. The site itself is the first portfolio piece.
- Frictionless Funnel: The path from discovering a service to requesting a quote must be intuitive and effortless.
2. Crafting Personas
To ensure the design resonated with AS Genius’s target audience, we developed three key user personas:
Isabella Rossi, The Startup Founder
(32, CEO)
✅ What She Does:
As an ambitious and time-poor founder, she seeks a one-stop-shop agency to handle everything from initial branding to full-scale web development.
💭 What Drives Her:
Finding a trustworthy and agile partner. She values a quick and crystal-clear understanding of the engagement process.
❌ What Bugs Her:
Vague agency jargon, inefficient communication, and the hassle of managing multiple vendors for a single project.
David Chen, The Business Owner
(45, Owner of a local retail chain)
✅ What He Does:
An expert in retail, he needs to modernize his company’s digital footprint through professional marketing and SEO services.
💭 What Drives Him:
Reliability and transparency. He wants a straightforward process with clear deliverables and no hidden costs.
❌ What Bugs Him:
Unexpected fees, unclear proposals, and agencies that don’t take the time to understand his established business goals.
Samantha Jones, The Marketing
(38, Marketing Manager)
✅ What She Does:
Working for a mid-sized corporation, she needs to outsource specific, high-stakes projects like a website redesign or a major ad campaign.
💭 What Drives Her:
Proven competence, efficiency, and measurable results. She looks for a team that can integrate seamlessly with her corporate objectives.
❌ What Bugs Her:
Missed deadlines, poor communication, and agencies that fail to deliver a clear return on investment (ROI).
We are experts in UX/UI Design
Specialized service in the creation of digital products.
We design websites and apps.
Bringing the Vision to Life
1. Mapping the Journey
We designed a user flow centered on clarity and conversion. The journey begins with the captivating hero carousel, allowing users to instantly explore key services. It then guides them to a transparent four-step explanation of the process, building confidence before they add services to the cart and submit a request for a quote—a frictionless path from interest to lead generation.
2. Key Features
The centerpiece of the homepage. This interactive carousel uses staggered, different-sized cards to showcase AS Genius’s core services, creating an engaging and memorable first impression that immediately communicates their creative expertise.
Streamlined Service Funnel
We designed a unique «request-a-quote» system where users can add multiple services, including recurring ones like SEO, to a cart. This simplifies the B2B sales process, making it feel as intuitive as a modern e-commerce experience.
The Transparent Process
A dedicated «How Does It Work?» section breaks down the client engagement process into four simple steps. This crucial feature demystifies the process, manages expectations, and builds the trust necessary for high-value conversions.
3. Design Details
Colors
The palette uses a sophisticated dark base to create a premium feel, a vibrant orange as an accent to guide user actions and inject energy, and clean white for maximum clarity and readability.
Fonts
We paired the brand’s distinctive heading font,
The design was built from the ground up to be fully responsive, ensuring a seamless and impressive experience for busy professionals browsing on any device, from desktop to mobile.
Why work with us?
«More than 95% of our clients have achieved exceptional and tangible results, transforming their ideas into successful digital products.»
Why This Works for Business
This design proposal sets the stage for tangible business growth:
Growing the Client Base
The intuitive service funnel and clear process are projected to increase qualified service inquiries by
Boosting Engagement
The dynamic hero carousel and clear information architecture could increase average user session time by
Building Recurring Revenue
By making it easy to request recurring services like SEO and Social Media Management, the design creates a clear pathway to increasing Customer Lifetime Value (LTV).
Let’s Create Your Winning App
We’re passionate about designing apps that fans love and businesses thrive on. Contact us today to kick off your project!
Other works:
Bet App
Bet App is a sports betting marketplace where you can find all the sports, all the…
Recipe Blog
A visual concept for a modern cooking recipe blog landing page, designed to…
Fandemic
AUDA SHOP is an E-commerce dedicated to 3D printing with a wide range of…
Let’s connect!
We can make your project a reality.
Write to us at our email and we will get in touch with you.
Our email:
Copyright © 2025 xensaciones.com