BetApp Landing Page Design

Introducing a Winning BetApp Experience

UI/UX case study for a sports betting landing page, showcasing the final homepage design for the BetApp platform.

Project Overview

A landing page that hooks sports betting fans right from the start. That’s what we set out to create with BetApp—a fresh design concept for a sports betting marketplace.

Our goal? Craft a homepage that’s easy to navigate, packed with real-time odds, and has a “Bet Now” button that just begs to be clicked. We put together a stunning design in both dark and light modes, hoping to make BetApp the go-to spot for anyone looking to place a bet.

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UX Research

1. Understanding the Bettors

We dove into the world of sports betting by checking out the big players—think DraftKings and Bet365—to see what’s working and where we could stand out. Here’s what we learned along the way:

Bettors want live odds at their fingertips and a smooth way to place bets.
Clear promotions and little trust signals like security badges go a long way.
A clean, no-fuss layout helps them make quick decisions without stress.

2. Crafting Personas

To get the design just right, we built three personas based on real insights from potential users:

Alex Rivera, The Casual Bettor

(30, Graphic Designer)

✅ What He Does:

Alex loves a weekend bet on football or basketball, usually with his buddies cheering him on.

💭 What Drives Him:

Spotting good odds fast, a layout that’s a breeze to use, and the occasional bonus to sweeten the deal.

❌ What Bugs Him:

Hidden costs that pop up, pages that load like molasses, and navigation that leaves him lost.

Maria Gonzalez, The Serious Punter

(38, Financial Analyst)

✅ What She Does:

Maria’s all about strategy, digging into stats and trends across sports to make her moves.

💭 What Drives Her:

In-depth odds breakdowns, rock-solid security, and betting tips tailored just for her.

❌ What Bugs Her:

No way to filter the good stuff and payout processes that feel shaky.

Liam Patel, The Social Gambler

(25, Barista)

✅ What He Does:

Liam’s the guy betting with friends, jumping into pools or live events for a good time.

💭 What Drives Him:

Chat rooms to trash-talk, live updates to keep the excitement going, and group challenges to join.

❌ What Bugs Him:

A site that flops on mobile and zero community vibe.

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Bringing the Vision to Life

1. Mapping the Journey

We sketched out a journey that feels like a breeze, starting with a hero section that grabs you and leading to a betting dashboard. Our wireframes played around with a punchy headline, a quick sign-up box, and a live odds widget to keep things flowing.

A low-fidelity wireframe of the BetApp landing page, outlining the user journey and placement of key content modules.

2. Key Elements in Action

Hero Section

A visual hook designed to grab the attention of Alex, the casual bettor, showing him action and live odds from the very first second.

Betting Cards

Optimized for speed and clarity. They allow Alex and Liam to place their bets frictionlessly, with all essential information just a click away.

The sidebar navigation menu UI for the BetApp platform, listing various sports categories for easy browsing.

Easy Navigation

Clear navigation is crucial. This sidebar allows Maria to analyze the full range of sports for her strategy, and Alex to find his weekend game in seconds.

3. Design Details

Colors

The star of the show is a vibrant blue gradient that shines bright, drawing players in with a “Bet Now” call-to-action that pops against both dark and light backgrounds.

A visual example of the DM Sans typeface, selected for the BetApp landing page design system.

Font

We went with DM Sans for both headings and body text, giving it a modern, clean look that’s easy to read and feels right at home with the betting vibe.