Fandemic App Design

Bringing sports fans together with live updates

UI/UX case study for the Fandemic sports community app, showcasing the onboarding and home screens on mobile devices.

Project Overview

Imagine a mobile app that turns sports fandom into a vibrant community. That’s Fandemic—a concept we crafted for a client to connect fans through user profiles, game stats, personalized content, and live updates. Our task? Develop a design proposal focusing on three core screens: onboarding, sign-in, and home. We delivered this vision in both dark and light modes, aiming to wow stakeholders and establish Fandemic as the go-to app for sports enthusiasts everywhere.

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UX Research

1. Research That Hits the Mark

We kicked things off by studying the competition—apps like ESPN and Bleacher Report—to spot what works and where we could shine. Through this, we uncovered some golden nuggets:

Fans crave instant access to live scores and love a bit of social buzz.
Tailoring content to their favorite teams keeps them coming back.
A clean, intuitive layout cuts through the frustration of cluttered designs.

2. Crafting Personas

To make the design feel personal, we built three personas based on real user insights:

Juan Torres, The Superfan

(28, Software Engineer)

✅ What He Does:

Juan lives for his favorite team, watching every game, diving into player stats, and chatting about sports on forums and social media.

💭 What Drives Him:

Connecting with fellow fans, getting real-time stats and deep insights, and customizing his app around his team.

❌ What Bugs Him:

Juggling multiple platforms for stats, news, and social, plus outdated info or overly technical apps.

Kate Smith, The New Fan

(22, University Student)

✅ What She Does:

Kate’s new to sports, thanks to a friend’s nudge, and loves quick visual learns like videos, memes, and infographics for fun.

💭 What Drives Her:

Discovering sports in a simple, enjoyable way, learning about players and teams without feeling lost, and sharing cool content online.

❌ What Bugs Her:

Tricky sports jargon and apps that feel too complex or overwhelming.

Nick Evans, The Casual Analyst

(35, Marketing Manager)

✅ What He Does:

Nick’s a fan but short on time, so he skims summaries, quick takes, and checks data before chatting with friends or colleagues.

💭 What Drives Him:

Grabbing key info fast, getting content tailored to his tastes, and joining polls or predictions to bond with fans.

❌ What Bugs Him:

Wading through irrelevant stuff he can’t filter and dealing with cluttered, confusing interfaces.

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Bringing the Vision to Life

1. Mapping the Journey

We sketched out user flows for onboarding, signing in, and exploring the home screen, keeping it smooth for everyone. Wireframes tested a quick onboarding setup, an easy sign-in, and a lively home dashboard with live updates front and center.

Low-fidelity wireframes of the Fandemic sports app, outlining the user journey for the onboarding and home screens.

2. Key Screens

Onboarding

Designed for users like Juan and Nick to personalize their feed from the start, using simple language to welcome new fans like Kate.

Sign In

Engineered to be fast and frictionless, ideal for Nick, who is short on time, and for Kate, who values simplicity above all.

Home

The central hub for everyone. The «Best Sports Community» section is built for Juan, the superfan looking to connect, while the news and «Tops of the Week» deliver the quick insights that Nick needs.