Project Name:

Delicatessen Novator

1. Overview

Delicatessen Novator is a physical store in Cuba that sells refined products, gifts, and more. The store wants to have its website so it can also sell online. The target audience is customers who want to buy in the store.

URL: https://delicatessenovator.com

*This website is still in production.

The problem:

Many Cubans do not have much experience shopping on the internet.

The goal:

Design a website that allows users to shop easily and quickly in the store.

My role:

UX designer

Responsibilities:

Paper and digital wireframing, low and high-fidelity prototyping, accounting for accessibility, iterating on designs, determining information architecture, and responsive design.